With the start of the new year, Patriot, or Die Apparel Inc. will now pursue further into designing apparel for both athletic men and women.

The new collection features a athletic wear, such as hoodies, and light jackets, which have an average price point of $50. Yoga leggings cost $52; shorts cost between $25 and $30.

Patriot, or Die Apparel is clearly looking at how it can optimize the athletic growth, and menswear and womenswear seems like a logical place to start given that the store is currently only targeted toward male and female shoppers that are part of the Veteran and patriotic community.